Accurist Watches was created by Asher and Rebecca Loftus in 1946 in London. Their intention was to create a brand name with lasting value. At the time, Accurist watches were made entirely from Swiss components, as were most of their competitors watches at the time. This guaranteed quality and precision, along with very competitive pricing, this meant Accurist soon became a well-known watch brand.

Throughout the history of the brand, they have been known for being the first to break away from traditions.  This included introducing the 21 Jewel Lever, which was followed by their competitors. Here are some of their achievements to date:

  • Accurist were the first to advertise on TV.
  • They were first watch brand to create a range of fashion watches -the Old England range they introduced became worn by the most fashionable and famous – including The Beatles, Twiggy and Royalty, at a time when people purchased a watch for life.
  • After the introduction of the digital quartz movement, Accurist’s digital quartz watch was chosen as the official watch for pilots of Concorde aircraft.
  • Accurist were the first sponsors of BT’s Talking Clock – it was the greatest sponsorship deal of all time.
  • The National Association of Goldsmiths awarded Accurist the first ever Award of Excellence in recognition of their contribution to the UK watch market in 1987.
  • By 1993 Accurist were the UK’s largest brand in terms of value, after moving its manufacturing base away from Switzerland to Japan.
  • Accurist provided the new Atomic Clock at The Royal Observatory at Greenwich, home of Greenwich Mean Time, which officially records the time for the world.
  • In 1997 Accurist provided the Old Royal Observatory at Greenwich with a satellite controlled clock to countdown the last 1000 days of the 20th Century.
  • In 1997 they won the “Volume Watch Brand of the Year” at the UK Jewellery awards.
  • In 2001 Accurist became the only watch company to have been awarded the most prestigious “Customer Service Award” at the UK Jewellery Awards ceremony.