Many customers ask us about white gold: Is white gold better than yellow gold? Is it real gold? And why does my white gold ring sometimes look yellow?
In this guide, we answer these questions and explore some surprising facts about this elegant and popular precious metal.

What is White Gold?
There is no such thing as naturally white, yellow, or rose gold. Almost all gold used in jewellery is an alloy, meaning it’s mixed with other metals to improve durability and strength.
A pure noble metal (like gold, silver, platinum, or palladium) is too soft for practical use, so alloys are added to make it workable and long-lasting.
White gold differs from yellow or rose gold because the alloys chosen are specifically for their whiteness. Common white gold alloys include:
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Nickel – widely used, can appear slightly grey, may cause allergic reactions in some people
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Palladium – creates a strong, bright white finish, more expensive
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Silver or Zinc – sometimes used in combination
These metals “bleach” the natural yellow of gold, creating a beautiful white hue.
Is White Gold Real Gold?
Yes! White gold is made from solid gold – it is not gold-plated. The proportion of pure gold is exactly the same as in yellow or rose gold, indicated by its carat:
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9ct white gold: 37.5% pure gold
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14ct white gold: 58.5% pure gold
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18ct white gold: 75% pure gold
The remaining percentage consists of alloy metals that give the white colour and improve durability.
Why Does White Gold Sometimes Look Yellow?
Even after alloying, white gold may still have a slight yellow tinge. To achieve a bright white finish, white gold is typically rhodium-plated, giving it a lustrous, reflective surface.
Rhodium Plating: What You Need to Know
Rhodium plating is a hard, white metal similar to platinum. It protects white gold and enhances its shine.
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Over time, rhodium plating wears off, especially on rings, due to frequent contact and hand washing.
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Re-plating restores the original white colour and shine.
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Costs may vary due to rhodium’s scarcity and fluctuating market value.
Skin Sensitivity & White Gold
Rhodium is highly inert, rarely causing irritation. However, once the plating wears off, the underlying alloys – particularly nickel – can sometimes irritate sensitive skin.
Tips:
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Re-rhodium plating often resolves irritation.
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For extreme sensitivities, consider alternative white metals such as silver, platinum, or palladium.
Caring for White Gold Jewellery
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Remove rings when washing hands, using chemicals, or doing heavy work to preserve plating.
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Store pieces separately to avoid scratches and reduce exposure to air, which can dull the metal.
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Re-plate when necessary to maintain lustre and reduce skin reactions.
Pros and Cons of White Gold
| Pros | Cons |
|---|---|
| Beautiful, high-gloss appearance | Rhodium plating wears off over time |
| Complements cooler skin tones | Allergies possible from underlying alloys |
| Enhances look of certain gemstones | Re-plating may be inconvenient |
| More affordable than platinum or palladium | – |
| Can be alloyed for strength | – |
FAQ: White Gold
1. Is white gold real gold?
Yes, white gold is made from solid gold. The white colour comes from alloy metals such as nickel, palladium, silver, or zinc.
2. Why does my white gold ring look yellow?
White gold is usually rhodium-plated to give it a bright white finish. Over time, the plating can wear off, revealing a slightly yellow tint from the underlying gold alloy.
3. Can white gold cause skin irritation?
Rhodium plating is inert and rarely causes reactions. Once the plating wears off, alloys like nickel can sometimes irritate sensitive skin. Re-plating usually resolves this issue.
4. How can I maintain my white gold jewellery?
Remove your jewellery when washing hands, using chemicals, or doing heavy work. Store pieces separately and re-plate with rhodium as needed to preserve shine and prevent irritation.
5. How long does rhodium plating last?
Rhodium plating can last several years depending on wear and care. Rings wear faster than pendants or earrings due to constant contact.
To Sum Up
White gold is real gold, valued for its elegance, durability, and versatility. With proper care, including timely re-rhodium plating, white gold jewellery can last a lifetime and maintain its beautiful appearance. For those with sensitivities, alternatives like silver, platinum, or palladium may be worth considering.
Sources:
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The Assay Office, Birmingham: White Gold Lab Expert
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